Wednesday, December 19, 2012

Twitter Data Will Now Be Part of TV Ratings

Twitter Data Will Now Be Part of TV Ratings

Nielsen ratings, now with more Twitter! frown

The pair will produce a new metric called the Nielsen Twitter TV Rating, which will measure real-time social activity tied to individual TV programs. Nielson didn?t reveal much else about the new initiative, other than to say it will be built into its existing social media analytics.

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Posted by Steve 9:59 AM (CST)??

Source: http://www.hardocp.com/news/2012/12/19/twitter_data_will_now_be_part_tv_ratings/

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